Ultimate Guide to Crafting the Perfect Website Footer Design
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8 minutes 32 seconds
Does the website footer seem to be an unimportant detail to you? Let me show you how a footer can make noise on your website and what is worth putting in it!
What is a page footer?
The footer, as it is otherwise called, is one of a website's sections. It is placed at the bottom, contains the most critical data (phone number, e-mail address, company headquarters data, etc. ), and redirects to key subpages.
Often, the footer is separated from the rest of the page by a distinctive graphic element or color.
Is the website footer as critical as the website menu?
Let me guess: up to now, you have been focusing on the first, top area of the page, and the footer has remained in the background. Wrongly! The footer can make it very easy for users to navigate your site and relieve the pressure on the main menu.
Why?
The menu should be intuitive and allow for simple site navigation. Ideally, you should place 3 to 5 categories in a tab. So. you probably won't fit everything here. And that's not a bad thing at all!
That's what the footer is for.
It's worth using it to reinforce your brand, convey important information and support users.
Take care of SEO and users with a website footer
Want to design it according to UX and SEO? Take care of these most critical aspects!
Visitors should effortlessly find everything they need without having to scroll up. So, focus on the most essential information and links. Vertical alignment will help keep things visually organized if there are many links.
Fancy including a graphic? Choose one that is easy to read and understand at a small size. On the other hand, avoid complicated charts and statistics.
Another rule you need to follow is to make sure everything in your footer works properly.
Make sure that:
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Links are not empty or broken, and they lead to reliable articles/subpages;
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The footer is consistent with the overall theme of the website,
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The words used are simple and unambiguous.
Create your website, your way
What elements to put in the footer section of a website?
Usually, visitors scroll through the site to find contact information. However, this doesn't mean you can't include other relevant marketing elements there. According to the principles of web design, the footer should contain the most important elements for the customer: contact, phone, company address details, copyright information, and email address.
Here are some directions (depending on your goal and strategy).
Social Proof
If your website is a business card for your company, put elements in the footer that will show your professionalism and good customer relations. I mean positive reviews, certificates, awards, and accolades.
Site map
Site maps are another underrated element of a website. They provide a more elaborate breakdown of categories and key content. Although users do not typically click these links, they are of great value to search engines. You can learn more about them in this article on sitemaps and SEO.
Privacy policy and terms of use
One of the items most easily found in the footer is a link to the privacy policy page. This page provides information about what data the website collects, how it stores it, and how it uses it. For most sites, this includes tracking (cookies), form submissions, and email registrations.
You'll also encounter a “terms of use” or “terms and conditions” subpage on some sites. Here you'll find an explanation of what conditions you must meet and what you agree to when you accept them. For example, when entering a site that sells alcohol, he must ensure that he is at least 18 years old.
Contact information
Could you give the visitor the option to send an email, make a phone call, or fill out a form, even if it is already located somewhere on the site?
This element in the footer is even necessary. It allows you to make contact, for example, for cooperation or sales. I want to remind you of this when creating a blog or online store.
Directions map
Do you offer services or sell products, such as stationery? Include your location on Google Maps in the footer. This will increase your company's credibility and make it easier to find.
Besides, address data is suitable for local SEO.
Navigation
Placing navigation links in the footer is a play worthy of champions. Offer, for example, to return to interesting topics or to go to the most critical sections and subpages.
But be careful: try not to overdo it with the content. Focus on two or three objectives. Otherwise, you will introduce unnecessary chaos, and the footer will no longer serve its purpose.
Logo and mission
The logo should appear in key sections. And such is undoubtedly the footer. You can also include a brief description of your business, if you like. Properly worded, it will positively influence your audience and convince them to return. Of course, it should not be pervasive content - two sentences will suffice.
Adding a small section about the company at the bottom of the page is also an alternative to having an “About Us” page in the main menu, especially if you don't want to draw users away from your offerings, for example.
Choose one of the free templates and create your website effortlessly
Well-designed footer in WebWave AI website builder
You may already know that you can create a professional website in the WebWave website builder.
What about the footer? You can build it yourself from start to finish or use ready-made suggestions (including a map, social media icons, and a contact form). You also have a choice of a minimalist design consisting only of icons (for linking to social media) and a list of main pages or articles.
And best of all, all compositions are editable, so your site will be customized and unique.
If you like a particular page template but want to change the footer insights, go for “manual” editing or choose one of the previously discussed compositions. The decision is up to you!
Summary
Regardless of the nature of your site, the footer is an essential part of the design and content. If you design it wisely, user experience and SEO will improve.
See how easy it is to do it in the WebWave website builder and show off the results!
FAQ
What is the importance of a good footer in website design?
A good footer is crucial for optimizing your website, as it provides essential information and links, helping users navigate your site and find important content easily. It enhances usability and supports the overall website design.
What should I include in my website footer?
Your website footer should include footer links to significant pages, legal information, copyright notice, contact details, and a newsletter signup form. Including these footer elements helps users find relevant information and can encourage engagement.
How can I optimize my website footer for better usability?
To optimize your website footer, ensure it is clear and concise, include only essential footer content, and organize footer links logically. This will help users easily navigate to key sections of your website, improving their experience.
What are some best practices for footer design?
Best practices for footer design include keeping it simple, using a clean layout, ensuring footer links are easy to read, and including a clear call to action (CTA). This will help optimize your website footer for both aesthetics and functionality.
How do footer links affect SEO?
Footer links can positively impact SEO by providing additional pathways for search engines to crawl your website. Including relevant and keyword-rich links in your footer can help optimize your website for search engines and improve your visibility online.
Should I use a newsletter signup in my footer?
Yes, including a newsletter signup in your footer is a great way to engage website visitors and encourage them to subscribe. This footer feature can help you build your audience and inform users about updates or promotions.
How can I use the footer to reinforce my brand?
You can reinforce your brand in your footer by including your logo, brand colors, and a brief brand message. This helps to maintain consistency across your website design and leaves a lasting impression on your visitors.
What is a type of footer, and how does it differ from a standard footer?
A type of footer may refer to various styles of footers, such as fixed, sticky, or dynamic footers. Each type serves different purposes; for instance, a sticky footer remains visible as users scroll, while a standard footer appears only at the bottom of a page. Choosing the right type can help optimize your website's footer for user experience.
Can I include social media links in my footer?
Yes, including social media links in your footer is a great idea. It allows users to connect with your brand on various platforms and can enhance your online presence, making it easier to engage with your audience beyond your website.
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