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Published: 03 September 2024
Top 5 Effective Black Friday Marketing Strategies for 2024 Success
Black Friday has already become firmly established in our culture. Promotions on the last Friday of November have become integral to marketing. Many people hunt for unique bargains during this time. It is not only an ideal time to shop but also to increase sales revenue.
Can a small business take advantage of Black Friday, too? How do you do it in a way that encourages customers rather than scaring them away with another promotion?
What is Black Friday, and where did it come from?
“Sale holiday” originated in the United States. The origin of its name has many stories, and the use of the word “black” itself is explained in several ways. On the one hand, the inspiration may have been using this color to mark profit in accounting.
On the other hand, it could also have been a situation that occurred in Philadelphia in the 1960s. The day after Thanksgiving, crowds of people rushed to the stores, causing traffic jams on the city's streets, and police and public transport drivers called it “Black Friday.”
When is Black Friday in 2024?
The day of special promotions that everyone looks forward to always falls on the last Friday of November. For example, Black Friday 2024 starts on November 29 and usually lasts all weekend.
Black Friday and Cyber Monday Marketing
Cyber Monday is the first Monday after Black Friday. It is often used to spread promotional offers online. What is it all about? What is the difference?
During Black Friday, promotions directly in stores (stationary) play a very big role. Monday is the last chance to take advantage of unique bargains, only that often only using online platforms. Stores offer colossal promotions that lead to a shopping frenzy.
However, in the Polish market, there is no clear difference between Black Friday and Digital Monday. Store promotions frequently last a few days and turn into Black Week(end).
Frequently, the percentage of discounts given is not as impressive as those in the US. There are even price increases just before the whole Black Friday event. So, it is worth paying attention to the profitability of specific promotions.
Of course, this does not define all offers.
Black Weekend from a business perspective - is it worth giving away discount codes?
As the demand for buying products/services increases on Black Friday-primarily due to favorable prices, it is worth preparing your business, such as your own online store, before the final “frenzy” begins.
It's best to plan everything out at least a month in advance and prepare a promotional campaign that informs current users about our plans for this time and will encourage new ones to take advantage of the offer.
Black Friday Marketing Campaign
Small online stores can rarely afford expensive marketing campaigns. Their limited budgets make it difficult for them to compete with the giants.
But surely small players don't stand a chance in the customer battle? Absolutely not! There are several techniques to reach potential customers effectively and not go bankrupt.
Schedule activities for Black Friday
Firstly, you should plan your activities early. The end of October is a good time for small businesses that want to conduct a small marketing campaign.
Even a simple schedule should include several elements:
- goals
- methods to achieve them
- budget
- time frame
Careful planning of tasks is the key to success. It may sound trivial, but it gets results.
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Top 5 Black Friday Marketing Ideas for Small Business
Black Friday campaigns are an option to increase sales or brand dissemination and, for example, to build an extensive mailing list.
1. Black Friday contest - a way to equalize your audience
The upcoming Black Friday is also a great opportunity to organize a contest. Thanks to such a promotional action, you will interest potential customers in your offer and increase organic traffic to your online store. The contest itself does not have to be very complicated.
What can the contest consist of? You can offer to win a particular product from yours. To become a winner, you can offer these conditions:
- follow their profile on Instagram,
- invite three friends to join the fun,
- buy online at your official store,
- add a comment on Instagram/Tik Tok - it can be, for example, an answer to the question asked.
The winner will be announced on Black Friday, of course!
This is a very creative e-commerce marketing campaign for Black Friday. It encourages users to interact, improves social media stats, and most importantly, increases sales! After all, one even small purchase can lead to a win.
Such a campaign was orchestrated in previous years by the Lunass brand, for example.
2. Email marketing for Black Friday
Black Friday is also a great opportunity to take advantage of email marketing—not just to expand your existing base but to expand it! The task of a newsletter in a Black Friday campaign is to encourage users to shop with you.
Such a Black Friday campaign is designed to make it easy for potential customers to reach the biggest promotions right from their email inbox. They are only one click away from going to your online store, which will end up with purchases. Think about this when preparing your e-commerce for Black Friday!
The website Soccer.com, for example, planned its promotion brilliantly in earlier years.
3. Create a Landing Page that Encourages Purchases
Sales Page is a landing page that focuses its attention on sales. It is one of the most popular forms of this type of page. The way it is presented - both for technical and visual and textual reasons - is intended to familiarize the potential customer, and ultimately encourage him to make a purchase or use a service.
In addition to the standard presentation of a permanent or new offer, it is ideal for all kinds of promotions and special proposals. In this case, very often we can meet with the use of a timer, which signals to the recipient how much is left until the end of the promotion.
In addition, we will also find a discount code to redeem - it can be written as a password to be entered or take the form of a link placed in the button. It is best to use the method that will be the least cumbersome for the user, as it will speed up the achievement of the landing page's goal, which is, of course, the sale.
We followed these very recommendations and last year created a Landing Page that brought not only a lot of customers, but also people willing to sign up for our newsletter.
4. Limited collection for Black Friday
For small businesses, it can work well to offer customers limited products available only on those days - for Black Friday or Black Week. A time restriction always works well.
Such a campaign was done in previous years by the Modernica brand, for example.
5. Make an interactive promotion
An interesting and unusual activity is organizing a game in which users can find discount codes themselves, which they can later use to make purchases.Such a tactic was undertaken in previous years by the GymShark brand.
In the emails, the brand provided simple rules for the game and conditions to be met. She clearly stated the date of the game.
Get your website ready for Black Friday with WebWave Website Builder
Banner
The banner is one of the most popular forms of communicating promotional information, including for Black Friday. It is placed at the top of the page. The entire project should have a simple form, so the message is unambiguous. So what should we put in such a banner? Firstly:
- a slogan informing about the special promotional offer (you can also add a time frame, which will further mobilize the recipient to achieve the goal faster)
- A graphic - preferably one that will relate to our entire Black Friday campaign
- CTA, i.e. a button containing text calling for action- such as “buy now”
- discount code- If the user needs to enter a special code to receive a discount, we can put it already on the banner.
When creating text and graphics for the banner, you need to focus on factual information. It is worth highlighting the amount of the percentage discount, and the button, or the previously mentioned CTA should not blend into the background of the design.
How to create a banner in the WebWave website builder?
If we want to place a banner on our site made in WebWave, we can bet on an external design - made in Illustrator, for example - or realize the entire project directly in the website builder. How? We choose the elements that make it up- shape, text ole and button. Once we add them to the page, we can deal with editing them.
In addition to the usual stylistic aspects, we need to remember to set the shape to 100%, so that the banner fits the width of the site. If we already have the perfect place where we want to place it-whether it's just at the top or between sections-we need to hook it there. Now it will no longer move when scrolling. It's also a good idea to set an 'x' in the corner of the banner.
Pop-up
A pop-up is a so-called pop-up window that usually appears a few seconds after entering the site. Its advantage is that it attracts the user's attention more so than a banner. However, on the other hand, it can be irritating.
Therefore, as with a banner, you should remember to include information that is attractive to the user, and secondly- clearly accentuate the box that closes the popup (the 'x' sign).
Black Friday pop-up design can contain the same information as on the banner and have a similar style. However, since it has a different format and can be larger, it also gives options to include more details.
By setting it up in the WebWave website builder, we can specify exactly where it will show to site visitors and at what point it will automatically disappear. For the latter, however, it is definitely better to bet on the previously mentioned 'x'.
Header
This is the first section we see when the page loads. It's worth ensuring that it signals that we, too, are taking part in Black Friday promotions. We can bet on a single graphic, focus on a catchy text header or make a slider - thanks to the website builder, the effect we get with it will be smooth and the look will adapt to different screens.
Icons
A good procedure is to use graphics and icons to make the site's design more attractive and avoid overloading it with text. In WebWave, when creating a new design or editing a current one, we can use the free resources of image and icon banks. Without having to leave the website builder, we can upload and edit the elements we are interested in.
Colors on the website
When creating a unique look for the website, in connection with the Black Friday promotion, it is a good idea to establish a new color scheme. This can be done in two ways. A safe solution is to use black accents in some website elements. Then, for example, buttons or icons can be changed.
It is more risky to use black as the dominant color—for example, as a background color. As it is neutral, it is unlikely to “bite” with the other colors.
On the other hand, such a radical change can badly affect the usability of the entire design, since black is perceived as intense. This carries the risk that the user experience will be worsened by its excess. However, if the design is adequately thought out and tested, then by all means such a treatment is worth considering.
Users expect and even expect strong marketing messages. Therefore, you can risk combining black with vivid colors — such as red or yellow. Typical “marketing” colors still do quite well in Black Friday promotions.
Landing Page
A good landing page must have an irresistible offer. During Black Friday, focus on offering a significant discount or a unique promotion that stands out. For example, if all competitors are offering 10% off, consider offering 20%, or add free gifts for purchases over a certain amount.
You will create a Laning Page in a few moments with the help of AI website builder.
Discount code or promotional link?
Promotions on the tag, coupons, and discount codes. Each of these is a form of discount - only the process of its implementation is different. Since we are talking here primarily about websites, we will focus on how they work in the virtual world. A discount code is a standard form of giving an additional discount. Ideally, it should be simple and thematically related to the 'occasion'.
For Black Friday, it could be, for example, 'blackfriday2024'. Another form is a link, the possession of which entitles you to purchase at a reduced price. In preparing its Black Friday promotional offer this year, WebWave decided to simplify how users can use the discount.
It is no longer necessary to add it from the webmaster panel. So what do you think you'll need to do? All you have to do is click on the button, and you will be automatically taken to the payment with the discount code already activated.
Conclusion
Black Friday is a time of great promotions. It's worth preparing for it in the best possible way. An updated website or a dedicated landing page is a real must-have. If we are pressed for time, we can always use ready-made templates. If we already have a ready-made base, additional information elements, such as a banner or pop-up, is worth considering.
Owners of sites where the offer is presented to customers can count on higher traffic. So it is worth taking care of this aspect during the Black Friday campaign - fast loading of the site, modifiable appearance and adaptation of the design to devices - these are a few of the many elements to keep in mind.
If we edit or create a new website in the WebWave website builder, we are able to make all the most essential changes ourselves without coding. This will save not only time, but also money.
FAQ.
What are the best Black Friday marketing strategies for 2024?
The best Black Friday marketing strategies for 2024 include creating a sense of urgency, leveraging your email list for targeted campaigns, utilizing social media marketing to engage customers, and planning flash sales to boost sales during the holiday shopping season.
How can I create a sense of urgency for my Black Friday promotion?
To create a sense of urgency for your Black Friday promotion, consider using countdown timers on your website, limited-time offers, or exclusive deals for early shoppers. Highlighting the scarcity of products can also encourage customers to act quickly.
What are some effective Black Friday promotion ideas?
Effective Black Friday promotion ideas include offering bundle deals, providing early access to loyal customers, running a flash sale with significant discounts, and creating engaging content highlighting the best Black Friday deals on social media.
How can I boost sales during the Black Friday shopping event?
To boost sales during the Black Friday shopping event, implement targeted email marketing campaigns, optimize your website for online shopping, and create compelling advertisements that showcase your best Black Friday marketing strategies, such as discounts and promotions.
What are some email marketing tips for a successful Black Friday?
Focus on catchy email subject lines, segment your email list for personalized offers, and include clear calls to action that link directly to your Black Friday sale pages.
How can I enhance the shopping experience during the holiday shopping season?
You can enhance the shopping experience during the holiday shopping season by providing excellent customer service, optimizing your website for fast loading times, offering easy navigation, and ensuring that your checkout process is seamless and secure.
Why is it essential to plan your Black Friday marketing strategy in advance?
Planning your Black Friday marketing strategy in advance allows you to allocate resources effectively, coordinate promotions, and ensure that all aspects of your marketing efforts are aligned for maximum impact during the critical shopping event.
What role does social media marketing play in Black Friday promotions?
Social media marketing plays a crucial role in Black Friday promotions by allowing businesses to reach a broader audience, engage with customers in real-time, share promotional content, and create buzz around the best Black Friday deals leading up to the holiday shopping season.
How can I utilize my email list for Black Friday marketing?
You can utilize your email list for Black Friday marketing by sending targeted campaigns highlighting exclusive deals, sharing sneak peeks of upcoming sales, and encouraging subscribers to act quickly on limited-time offers to maximize engagement and drive sales.
What are the key elements of successful Black Friday marketing?
Key elements of successful Black Friday marketing include a well-defined strategy, understanding your target audience, effective use of digital marketing tools, timely promotions, and creating a memorable shopping experience that encourages repeat business during the holiday shopping season.
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